Designed in conjunction with the Sport Market agency and launched by the Paralympic champion, Michaël Jérémiasz, the aim of #2024secondes of well-being was to mobilize the French to back Paris’ bid for the 2024 Olympics and Paralympics by championing the equation of:

                                                                    fork + sneakers = well-being

Elior Group’s #2024secondes of well-being campaign has also won three Sports Communications awards at France's 2017 Stratégies Grand Prix: the Gold Award in the Digital Marketing / Digital Media category, and two Silver Awards, one in the Brand Content category and the other for best Global Communications Campaign. This campaign also receives a European Excellence Award in the Best Campaign – France category.