Designed in conjunction with the Sport Market agency and launched by the Olympic-champion couple, Tony Yoka and Estelle Mossely, as well as the Paralympic champion, Michaël Jérémiasz, the aim of #2024secondes of well-being was to mobilize the French to back Paris’ bid for the 2024 Olympics and Paralympics by championing the equation of:

fork + sneakers = well-being!

Elior Group has also won three Sports Communications awards at France's 2017 Stratégies Grand Prix for its #2024secondes of well-being campaign, with the Gold Award in the Digital Marketing / Digital Media category and the two Silver Awards – one in the Brand Content category and the other for best Global Communications Campaign.

The campaign to promote the new workwear of Elior, the contract catering brand of Elior Group, for some 20,000 employees in France, has been developed in association with the Content Design Lab agency. With this workwear’s renewal, the objective of Elior is to promote a common identity enhancing the specificity of each of its skills.    

Frédéric Fougerat, Group Vice-President Communications, said: “Being rewarded at the European Excellence Awards – one of the most prestigious international competitions in the communications field – is an achievement of which we can be justly proud and reflects the hard work of those who every day help Elior Group to be a caterer of choice worldwide. We were honored to represent our chefs by wearing their hats at the ceremony.”